Letters each contain a personality, and I wanted to create a way to take an in depth look into the life of a letter. My collegiate thesis project, The Frequency of Typography can be described as a journal of typographic metaphysics. It is also a journey of typographic anatomy, typographic optics, and typographic history. I wrote, illustrated, and designed the book after creating the concept for my project. I asked myself the question, since every entity in our universe is capable of emitting electromagnetic radiation at some level, what would this look like if we were able to look at a character as it emits a frequency? Since we use physics to rationally explain the phenomenons of nature, I made the decision I would delegate a different frequency to each character in the alphabet based on its anatomical characteristics and impact on our subconscious.
The concept for the brand was based on the designated target consumer, and the adjacent demographics. We landed on a 28 year old post bachelor degree architect, with disposable resources and a taste for high end goods. Our original concept was Shakespeare and Grommin, which led to Poetry, which led to Romeo and Juliet, which in turn landed me on 1594, the year the original play was shown. I combined our original concept with the target consumers interests and abilities, and decided I would attempt to implement components that would attract a working architect, along with a design scheme that captured the elegance and fluidity of 16th century poetry. The target market was high end, so I implemented a sense of regalness by using a Victorian crown, and a crest to contain a double B. I also portrayed a sense of symmetry by evenly placing all the components in relation to the Victorian design and copy.
the harmony of Baskerville
My goal was to take a well-known transitional typeface and put it to use, while abiding by the organic, mechanical, and musical proportions of page layout. I wanted to stray from all the typical type specimen books I had seen on Baskerville, and make it relevant in a contemporary setting. I wanted to focus more on the application of Baskerville in challenging settings, and showcase how successful and harmonious the typeface can be when put to use. I made a point to depict how Baskerville can be successful, and beautiful, in sizes both large and small.
A collection of various hand lettering examples. Some were done as student projects, and some were work for various clients.
CoLevity’s production of humor through dance, musical theatre, and acting has placed them in a niche market within performing arts. There was a need for a branding application that was capable of retaining CoLevity’s core identity, while having the potential to shift and adapt to the various performances. I created the toolbox. A series of interchangeable elements that can be rendered to represent various shapes and letters, all while maintaining a cohesive identity based on color, shape, and form. The mark was developed as a modulated identity capable of shifting to suit the needs of the various performances.
A student design project, we were tasked with creating a cover for the Portland Mercury. I used the Mercury’s dimensions, and was able to integrate a border into the cover as one of the design elements. True to the nature of tattooing, I hand lettered the type and placed it within the banners. In order to to help with the hierarchy of the title I wrapped the top banner around the bottom of the border, which aided in establishing an effective read path. In an attempt at establishing an authentic Mercury cover, I printed the final product on newsprint.
School of Thought-Compound Gallery
Illustrated for the show School of Thought at the Compound Gallery. I based my design on traditional Japanese mythology, due to the meaning of the elements within the design. Each element within the illustration has a specific meaning, and is representative of how I chose to respond to the premise of the art show. I printed the design on Chinese rice paper, which was then mounted by Japanese artisans on an authentic hanging scroll.
crimes on campus
I wanted to represent a compilation of campus crimes that effect not only us as students, but our city as well. After studying the Clery report, I chose the crimes I felt had the biggest impact, and that the majority of students are the most un-familiar with. After taking into consideration the nature of some of the sexual offenses, I created a series of icons that could simultaneously aid in crime classification, while straying from offending anyone. I used a color palate synonymous with our urban setting, and cross referenced all the information with our security department to substantiate it’s authenticity.