CoLevity had a need for a branding application that was capable of retaining CoLevity’s core identity, while having the potential to shift and adapt to the various on stage performances. I created the toolbox. A series of interchangeable elements that can be rendered to represent various shapes and letters, all while maintaining a cohesive identity based on color, shape, and form. The mark was developed as a modulated identity capable of shifting to suit the needs of the various performances.